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Destination Apelviken AB
Exactly how long people have been camping in the place where Destination Apelviken is located today, we cannot really say. Just like so many other recreational resorts, Apelviken was established gradually at some point in the early 20th century, and was consolidated by and by, from a spot for spontaneous outings, via camping ground and organised camping site to the current, modern facility, offering recreation, holidays and conferences. Get right over here for some more information about the history of Apelviken.
Today, Destination Apelviken AB runs four main business ventures under the shared name of Destination Apelviken; camping, hotel, restaurant and conference.
The owner is Nils Gordh together with his two children, Anna och Olle. Nils is also CEO. The company has twenty-six full-time employees who work all year round, and boost their numbers with temporary staff during many months of the year. The “classic” holiday weeks provide work for about one hundred people at Destination Apelviken.
In 2020, the company had a turnover of 61.5 million SEK, and provided over 180.000 guest nights.
1977 Nils Gordh purchases the Apelviken grocery shop, and runs the local amusement arcade parallel to it.
1987 The Solviken restaurant is incorporated into the venture.
1997 The camping site is incorporated into the venture.
2000 Projecting to expand the camping, apartments/hotel and pool, and carry out a general makeover of the area.
2003 Launch of Destination Apelviken Conference.
2004 Pool, Bodega and the first 20 apartments finished.
2009 Sees the entire project plan of 2000 completed.
2016 Solviken is rebuilt from the ground up, and is now open all year round.
2019 A brand new minigolf course is added.
Nils Gordh is a board member of Camping Västkust and chair of Vännerna i Viken, a co-operation between the enterprises located in Apelviken. Nils is also part of the election committee of SCR. Destination Apelviken is a proud sponsor of Varbergs HK, Warbergs IC , Varbergs BOIS BK and Åkulla Skidallians.